For the first time in the history of Bangladesh, 1st of March 2020 is going to be celebrated as the ‘National Insurance Day’ in the country with befitting manner. This celebration will definitely be a stimulant for the insurance sector as a whole since it is a national observance mandated by the Government of Bangladesh.
Through this celebration, Government’s paying heed to this undeveloped segment of the financial market will absolutely be acclaimed by our international development partners. Every year the celebration of the national insurance day in the country will pave the way not only for promoting insurance as a vehicle for financial inclusion in the remote area of the country, but also for motivating 78 insurers to proactively serve their customers with the need-based insurance products.
It is to be hoped as well that this festive observance would result in upholding the social as well as economic benefit of insurance to our people, which would both impact the penetration rate, and help comply the United Nations’ SUSTAINABLE DEVELOPMENT GOAL 8 (Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all).
Alluding to the background of insurance day celebration, the idea first came into the picture in designing ‘National Insurance Policy’ back in 2014. The matter has a direct reference to Serial 48 under Section 2.5 of the Insurance Policy 2014 where there is mention of introducing insurance day in the country in order to popularize insurance risk transfer mechanisms amongst the common folk.
In this regard, the Government of People’s Republic of Bangladesh has issued a circular on 15 January 2020 for celebrating 1st March as the National Insurance day throughout the country with a view to commemorating the joining day of Bangabondhu Sheikh Mujibur Rahman in an insurance company in his noble career. History suggests that the father of the nation had become a part of the insurance family on 1st of March 1960 by joining in the then Alpha Insurance Co. Limited, which has made the sector a blessed one.
Talking of the performance of the insurance sector in the financial services market of Bangladesh, the GDP contribution in the year 2017 was very nominal i.e. 0.56% (Ref: IDRA Annual Report 2017-2018) because the insurance growth rate has not been significant since our independence in 1971, in comparison with other financial market counterparts i.e. banking sector. As a result, our insurance market is the under-performing one in the South Asian countries.
Geographically Bangladesh is located in the South Asia where insurance sector is emerging due to sustainable development and high density of population in the ‘SAARC’ region. In the recent past, the insurance sector has experienced a rapid growth in Sri Lanka and India. In India there is a significant insurance penetration rate i.e. 3.69% despite the fact that their growth has been occasioned by agriculture and health insurance. But, their highest premium generating portfolio is motor insurance.
Source: Swiss Re- sigma -3/2018
In comparison with Sri Lankan market, Bangladesh insurance has a lot of scopes to expand. The market premium in Sri Lanka is higher than that of Bangladesh though Sri Lankan population is about one-third of Bangladesh.
Insurance being a financial product required soft skills in order for production, distribution and marketing of this product whereas the current level of technical know-how of our insurance employees in Bangladesh, is far below the required label. So, human capital investment can be the best way for improving the existing and future professionals who are expected to contribute enormously for the successful operation of the insurance market.
Human capital management varies from human resource management, which is defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organization’s key resource — the people who work in and for it” (Armstrong, 1997).
Once the professionals are groomed up, they would provide the insurance policyholder with tailor-made insurance products. This would, for sure, improve the overall image of the sector, and eventually pave the way for a stable and healthy economy. This also will help Bangladesh meet the requirement of World Bank’s Human Asset Index in its way to be graded as a developing country in the days to come.
The findings of a survey conducted by Bangladesh Institute of Bank Management indicate that number of employees in the banking sector declined to 81,245 in 2017 from 90,265 in 2016. Bankers spend BDT 0.25 out of BDT 100 for human capital development though an average expenditure for human resource development across the world is 2-3 per cent.
There is no denying the fact that investment in skils development of workforce can be added advantage for insurers though handling human capital is a huge challenge. In this regard Lloyd’s risk index has also identified “a shortage of talent and skills” is the second most critical risk in 2011 that businesses face globally (Lloyd’s 2011).
The implementation of modern techniques of human resources management is hardly evident in the developing countries like Bangladesh, a south Asian country where the basics of HR Management is yet to set into practice even in most of the listed companies. Nevertheless; there are some exceptions to this realism.
Talking about the potentials of our overall economy, the Goldman Sachs Group, Inc., an American multinational investment bank has listed our country in the Next Eleven emerging market middle income economies in the 21st century. Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey and Vietnam are the proud members of the Next Eleven (or N-11).
We are very much optimistic of that since 2017 World Bank has been undertaking a project costing of 80 million US Dollar to develop the insurance sector of Bangladesh in collaboration with the Insurance Development and Regulatory Authority (IDRA).
In the last decade or so, the government has adopted some corrective measures, for example, passing of two insurance related acts of parliament. IDRA ACT 2010 and INSURANCE ACT 2010 are the milestones in the sector. Insurance Act 2010 has repealed and modernized the long-prevailing Insurance Act 1938, which used to define the market practices in Bangladesh. By the way, the introduction of the different rules and regulations by the Insurance Development & Regulatory Authority (IDRA) have recently been vibrating the sector with positive exposures.
Last but not the least, the celebration of insurance day nationwide on 1st of March 2020 will definitely push a moral boost to the existing insurance employees of the market. This would be leading them to optimism for the future.
As an insurance professional, I myself really feel honored to have seen that the insurance day is being celebrated nationwide by many private sector organizations, different government agencies at thana/district level, non-governmental organizations and the civil society, among others. In such a vivid and joyous situation, we cannot but take an oath, in the same tone of the slogan of the National Insurance Day, for devoting our career goals, professional knowhow, experiences, and skills to the advancement of the insurance sector of our beloved motherland, Bangladesh.
Courtesy: The Daily Financial Express, Dhaka.
Md. Khaled Mamun, M.Sc, M.Demo, DDP, ABIA, ACII (London), Chartered Insurer is the Chief Executive Officer of Reliance Insurance Limited, Bangladesh since 2014. Prior to this, he has been discharging his dedicated service for more than a decade to the company in a different management position such as Executive Director, Deputy Managing Director (DMD).